IAA celebrates one year in United Kingdom
6th July 2021Tweet
It’s now one year since Essex-based HBC officially rebranded to IAA and became part of one the salvage industry’s global giants. The last twelve months has seen huge investment in IAA’s UK business, focussing on the company’s core areas of strength – innovation and technology – while substantially increasing capacity in the UK.
“The last 12 months have been astonishing,” said Steve Hankins, UK Managing Director for IAA. “After completely rebranding the business, we implemented a technology transformation programme, renewed and increased our transportation fleet, expanded and remodelled our locations, and made three new appointments to the senior management team.”
IAA’s growth in the UK is built upon technology and innovation. Launching the IAA Interact™ merchandising platform in the UK enabled enhanced digital vehicle assessment for buyers through high-resolution imagery, detailed information and personalisation. Rolling out the VISion™ salvage management system and IAA Seller Portal™ significantly reduced cycle times for vehicle sellers. Implementing the IAA AuctionNow™ platform has transformed the salvage auction experience in the UK.
“Vehicle buyers and sellers benefit enormously from IAA technology,” Hankins told I Love Claims. “IAA looks at salvage differently – removing risk and creating digital trust for vehicle buyers, while unlocking value for vehicle sellers.”
The rebrand has included all 15 IAA locations in the UK. The company has also expanded its Hixon site’s acreage by 40%, and completely refurbished its Canvey Island and Teesside locations. IAA plans to open a new 22-acre Bristol site later this year.
“I’m incredibly proud that we’ve achieved so much in the past year,” Hankins said. “It’s especially significant that we accomplished everything in the middle of a global pandemic. Both our vehicle buyers and vehicle sellers are pleased that IAA is delivering real choice in the UK and something that is genuinely different.”