ILC ARTICLE

Kudo opens doors to investors


New motor insurer Kudo Insurance – set up by Peter Graham, former CEO of esure – is raising investment through Seedrs.

Kudo offers customers insurance based on safe driving habits, while at the same time helping them to improve their skills behind the wheel.

The app based insurer only provides policies to customers who display safe driving habits, rewarding them with cheaper insurance while also ensuring its own profitability.

By tracking every trip customers make, Kudo also enables drivers to earn Koins which can be redeemed for gifts, added to their spending pot, or entered into monthly draws for prizes.

The company said, “We’re building a tribe of great drivers and rewarding them for what they’re doing anyway – driving well.” 

Businesses are invited to consider the investment opportunities available by visiting the Seedrs website.

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